Brand identity & package design for bourbon brand J.R. Revelry. Founded by Jesus Ricardo "Rick" Tapia in 2014, launching the brand was truly Rick living his American Dream.

Video: Watch the Making of J.R. Revelry

BullDog Customs is a custom autobody and motorcycle shop in Denver, CO. Owned by Scottie "Bulldog" Usher and inspired by his dog, Louis.

Tide® responds to thousands of questions each day on their website, on Facebook and Twitter. The Tide Stain Brain and other icons and infographics were created for quick digital replies.

Follow Tide

Chris McGee is a copywriter and editor. He wanted an identity that was simple and clearly communicates what he does. Mission accomplished. 

42Q is a barbecue catering company owned and operated by smoke master Wes Childs. Available for catering, special events, and the only acceptable form of payment for designers other than money.

Concept for Coca-Cola de Mexico with a 50% less sugar variety. The concept was to have a version that would be universal and still communicate joy and flavor.

A family owned restaurant in Palo Alto, CA. All ingredients are farm fresh, sustainable, and locally sourced. Logo and icon designs were created to reflect pride in the Evergreen Park community, and simplicity in the menu.

In addition to teaching at the The Modern College of Design, formerly School of Advertising Art (SAA), I also had the privilege of designing many of the marketing materials. Design and illustrations by yours truly. Lettering by Bob Ewing. Art Direction by Matt Flick.

Boom Crate Studios is a video production company in Dayton, OH. They are also undefeated in pine wood derby. Take that, Dayton Ad Club.

Brand redesign and relaunch for Enjoy The Arts in Cincinnati. ETA is all about connecting the community to the assaying arts organizations and events throughout the city. The concept was the "un" brand - to focus on the connection to the arts more than ETA itself. In essence Enjoy The Arts is saying, don't look at us - look at what's available.

McCabe's Granola is all about fresh, natural and nutty - especially their entire brand personality. Seriously good granola. Not so serious lifestyle.

MindBody is the leading online scheduling tool for the health and wellness industries. MindBody helps customers keep in touch with current clients, spread the word to new ones, and integrate any promotions. The design centered around the blending of precision and technology with the spirit and life of humanity.

Logo development for the NBA G-League. Logos were developed for the Iowa Energy, Reno Bighorns and Maine Red Claws. Identity work led to the development of each team's brand, including a dunking lobster mascot. Just read that sentence again - "dunking lobster mascot." That's right.

Album art for Cleveland band Smiley Baldazar. They are best described as "imagine Primus, the Allman Brothers and Frank Zappa all whirled together in a blender."

Brand exploratory for Dave's Gourmet. Fun project led by Ben Stallard and I, and some other talented designers. This was my concept, to reposition Dave from "all about insane heat" to a higher level of "insane amount of flavor." Check out the cover story article from Inc. Magazine. 

Is Dave Insane?

The Ultimate indoor Football League (UIFL) operated from 2010 through 2013. During their operation, these and other logos were developed for the league as well several teams.

UIFL team, the Northern Kentucky River Monsters. Logo and uniform design were created to be fun and mildly creepy. Mildly.

A collection of package designs from various brands. Food and beverage, consumer goods, and so forth.

A collection of identity work for a variety of clients and industries.

A collection of identity work for various sports teams, brands and organizations.

A variety of illustrations and graphics, both commissioned and personal.